Mockingbird Cabernet Sauvignon
CLIENT
Tuck Beckstoffer WinesLocation
St. Helena, California USASERVICES
Naming | Brand Identity | Storytelling
Designing a wine's compelling story
Using storytelling to bring character to a winemaker's newest creation.
Using storytelling to bring character to a winemaker's newest creation.
WHAT WE DID
The Beckstoffer family are pioneers of the Napa Valley grape growing industry.
In 1997, Tuck Beckstoffer set out to create his own original vision of winemaking with a portfolio of varietals that scales the consumer market.
Bertrand Pellegrin was tasked in developing the name and story for a new premium wine made from grapes that that are farmed in the eastern Oakville mountains.
‘Mockingbird’ is that story, developed from a naming exploration built around Tuck’s wife, Boo. The name conjured the character of Boo Radley in To Kill a Mockingbird, which coincidentally was one of the couple’s favorite books.
In the book, the mockingbird is loosely symbolic of innocence. It seemed a fitting name for the newness and innocence of a wine created as a gift, to a woman named Boo.
In 1997, Tuck Beckstoffer set out to create his own original vision of winemaking with a portfolio of varietals that scales the consumer market.
Bertrand Pellegrin was tasked in developing the name and story for a new premium wine made from grapes that that are farmed in the eastern Oakville mountains.
‘Mockingbird’ is that story, developed from a naming exploration built around Tuck’s wife, Boo. The name conjured the character of Boo Radley in To Kill a Mockingbird, which coincidentally was one of the couple’s favorite books.
In the book, the mockingbird is loosely symbolic of innocence. It seemed a fitting name for the newness and innocence of a wine created as a gift, to a woman named Boo.
NOTEWORTHY
Mockingbird Cabernet Sauvignon continues to be Tuck Beckstoffer Wine's most prestigious bottling.
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