Fonfrège 1791

Fonfrège is an e-commerce brand founded in France and inspired by an historic family domaine in the Languedoc region. The brand is the brainchild of b. on brand’s partners, Bertrand Pellegrin and Brian Valmonte.

The concept behind the brand was first developed following a visit to the estate which has been in the family since 1791. Inspiration came from the family’s long and colorful history in winemaking, agriculture, design, and art, so the company founders began creating limited edition and numbered handbags which were retailed exclusively online. Later expansion moved into other categories to elevate the brand from manufacturer to tastemaker.

b on brand developed the strategy for the brand’s launch in 2014, with a capsule collection of just three pieces. The strategy served to establish the core values of the brand as being one of exclusivity and craftsmanship with a more hushed presence to that of more commercial brands.

The brand identity and color story was critical in making a nod to the materials, textures, and historical references which the founders sourced on visits to the property, and from family archives.

Today the brand includes footwear, apparel, fine art, vintage jewelry, and rare books.