B On Brand

Brand strategy for retail and hospitality

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  • SERVICES
  • CASE STUDIES
  • CLIENTS
  • PROCESS
  • BLOG
  • ABOUT
  • CONTACT

Behno

25 Sep by

Behno

CLIENT

Private Investor/Entrepreneur

Location

USA/India

SERVICES

Brand Development | Strategy | Content Development
A contemporary fashion brand champions ‘made in India’ with a bold model for Corporate Social Responsibility and a stunning new luxury brand.

Some projects you simply can’t turn down and this was one of them. behno is a bold idea: create a soft-spoken luxury brand that is also India’s first model of socially responsible garmenting.
WHAT WE DID

The client engaged b. on brand to develop a strategic business concept that validates the potential of a socially responsible luxury retail brand with a core of CSR. The brand also needed to be highly approachable and commercial enough to sell in major high street department stores.

b. on brand worked with the client to identify the core competencies that would drive an upscale customer to believe in a luxury brand that is made in India, and that supports women factory workers.
NOTEWORTHY
The project has received recognition from India’s government and major production facilities which are taking note of the brand’s innovative approach to corporate social responsibility (CSR).

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Shanghai Tower

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Demystifying web hosting for the innovation generation

Cooper & Kid

An e-commerce brand for the modern father

Behno

Building a socially responsible luxury brand

Bank of America

Elevating the banking experience with technology and service

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Redefining the luxury department store model

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