Behno
CLIENT
Private Investor/EntrepreneurLocation
USA/IndiaSERVICES
Brand Development | Strategy | Content Development
A contemporary fashion brand champions ‘made in India’ with a bold model for Corporate Social Responsibility and a stunning new luxury brand.
Some projects you simply can’t turn down and this was one of them. behno is a bold idea: create a soft-spoken luxury brand that is also India’s first model of socially responsible garmenting.
Some projects you simply can’t turn down and this was one of them. behno is a bold idea: create a soft-spoken luxury brand that is also India’s first model of socially responsible garmenting.
WHAT WE DID
The client engaged b. on brand to develop a strategic business concept that validates the potential of a socially responsible luxury retail brand with a core of CSR. The brand also needed to be highly approachable and commercial enough to sell in major high street department stores.
b. on brand worked with the client to identify the core competencies that would drive an upscale customer to believe in a luxury brand that is made in India, and that supports women factory workers.
b. on brand worked with the client to identify the core competencies that would drive an upscale customer to believe in a luxury brand that is made in India, and that supports women factory workers.
NOTEWORTHY
The project has received recognition from India’s government and major production facilities which are taking note of the brand’s innovative approach to corporate social responsibility (CSR).
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