Bank of America
CLIENT
Bank of America Corp.Location
USASERVICES
Retail Strategy| Experience Design | Customer Journey
Elevating the branch experience with technology and service
What if your bank could forecast your future and build a richer tomorrow? Bank of America sought to further demonstrate their positioning as the “Bank of Opportunity” with an innovative retail environment designed to make the banking experience more dynamic and interactive.
What if your bank could forecast your future and build a richer tomorrow? Bank of America sought to further demonstrate their positioning as the “Bank of Opportunity” with an innovative retail environment designed to make the banking experience more dynamic and interactive.
WHAT WE DID
b. on brand was tasked developing a customer experience strategy that underscores the bank’s top-line messaging and encourages clients to discover the brand’s products and features in a dynamic, tech-enabled store of the future.
As part of the design team, b. on brand developed the design principles and service prototypes for Bank of America including such programs as learning and discovery zones where, with the assistance of new technology, customers can explore opportunities in investing and long-term planning.
As part of the design team, b. on brand developed the design principles and service prototypes for Bank of America including such programs as learning and discovery zones where, with the assistance of new technology, customers can explore opportunities in investing and long-term planning.
NOTEWORTHY
Dubbed the “Epicentre,” the first of these prototypes was launched in Charlottesville, Virginia. Today, umerous elements from this groundbreaking project are in use at many of Bank of America’s major flagship retail centers, including New York City and Chicago.
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