“WE BELIEVE IN GOING ‘BEYOND BRAND’
TO CRAFT COMPELLING POINTS OF
INTERACTIONS DESIGNED TO EMPOWER
PRODUCTS AND SERVICES.”
AT B. ON BRAND, WE PUT IDEAS TO WORK.
b. on brand’s expertise is in collaborating with the client and key stakeholders to help identify the real challenges and articulate the relevant creative & business strategies to move a brand forward. We’re not just consultants — we’re partners in working towards the common goal of a compelling customer experience.
WE PARTNER WITH CLIENTS TO BUILD ON BOLD CONCEPTS WITH A BESPOKE PROCESS OF BRAND ENGINEERING AND BUSINESS STRATEGY.
Our expertise is grounded in our deep experience within the retail and business sectors. We’ve held senior executive positions with many of the world’s leading retailers, so we know what it’s like to be on the client side. The difference? With us you’ll have a lot more fun.
Lotte L7 Hotels
San Francisco International Airport
The North Face
(MT) Media Temple
Cooper & Kid
Bank of America
Avenuel Department Store
PLS Financial Services
Bank of America
1. DISCOVERDialogue & distill the project’s challenges and opportunities with exercises and explorations into the brand’s essence and alignment with the business strategy and competitive positioning.
3. DESIGNEngineer the mechanics that will drive the project’s success in meeting and exceeding market expectations, and ensure that the brand’s unique voice and character is consistently demonstrated across multiple touchpoints. For retail design projects, this also entails identifying the programming and look/feel of a store experience.
5. OPTIMIZEUsing appropriate metrics, we determine the effectiveness of the deliverables and evaluate and optimize how they reinforce the brand mission, core values, and experience hallmarks.
"AT B. ON BRAND,
WE BELIEVE IN
THAT EMPOWER AND
FOR BUSINESS GROWTH
The successful brand is transformational. It moves people with a compelling story that offers a rich set of multi-faceted experiences. A great brand inspires confidence and trust. Great brands make us dream and desire. They make promises they can keep.